Franchise Marketing
Franchise Marketing is a broad term describing various aspects of franchisor and franchisee marketing. Franchisee marketing is often referred to as local franchise marketing, local market advertising, or franchisee marketing. Franchisor marketing typically refers to advertising for new franchisees but can also refer to the aspects of local franchisee marketing managed by the franchisor.
Local franchisee marketing comes in many forms. Some franchise companies control all or the bulk of local marketing at the corporate level. The corporate office may control websites, social media, TV, and mass media like TV and Radio. Other franchise brands divide the duties of local marketing between the franchisor and franchisee with the franchisor managing mass media and the local franchisees engaging in marketing most effective when executed in the local market. In some cases, the franchisor may choose to create the marketing materials and marketing strategies while leaving the bulk of the execution of the plan to be performed locally by the franchisees. When forming a franchise, it is important to determine your key demographic and which marketing strategies will bring the desired results in the local markets. Franchisors need to decide, what percentage or flat amount a franchisee should spend locally to drive their initial launch, growth phase, and to maintain success long-term. Franchisors will need to decide on forming an advertising fund, and whether they will have a franchisees advertising council. Other considerations are regional advertising groups and allowing for reallocation of the various advertising funds for special circumstances.
Speak to a Franchise Professional
Our team will determine if your brand is a viable franchise, what is required to reach your goals and can answer your questions.
Franchisor marketing aimed at selling new franchises is wholly different from local franchise marketing and is sometimes called franchise development marketing. Performing franchise marketing for franchise development leads is often done on a national basis but there are opportunities for more targeted marketing approaches as well. Franchise Development marketing often requires significant budget to cover the entire country and may include approaches such as Public Relations, Franchise Portals, Franchise Trade Shows, Social Media Advertising. Radio, TV, Franchisee Referral Programs, In-Store Franchisees advertising.
Marketing is the lifeblood of both the franchisor and franchisee and requires skill and experience in creating quality approaches. Upside Group Franchise Consulting has been developing and assisting in the execution of franchise marketing systems for over two decades. Our clients benefit from custom marketing plans. Upside Group creates custom plans based on the franchisor’s goals and experience, using data of the current market, Upside’s experience, and our skilled staff.
Franchise Marketing
Franchise Marketing is a broad term describing various aspects of franchisor and franchisee marketing. Franchisee marketing is often referred to as local franchise marketing, local market advertising, or franchisee marketing. Franchisor marketing typically refers to advertising for new franchisees but can also refer to the aspects of local franchisee marketing managed by the franchisor.
Local franchisee marketing comes in many forms. Some franchise companies control all or the bulk of local marketing at the corporate level. The corporate office may control websites, social media, TV, and mass media like TV and Radio. Other franchise brands divide the duties of local marketing between the franchisor and franchisee with the franchisor managing mass media and the local franchisees engaging in marketing most effective when executed in the local market. In some cases, the franchisor may choose to create the marketing materials and marketing strategies while leaving the bulk of the execution of the plan to be performed locally by the franchisees. When forming a franchise, it is important to determine your key demographic and which marketing strategies will bring the desired results in the local markets. Franchisors need to decide, what percentage or flat amount a franchisee should spend locally to drive their initial launch, growth phase, and to maintain success long-term. Franchisors will need to decide on forming an advertising fund, and whether they will have a franchisees advertising council. Other considerations are regional advertising groups and allowing for reallocation of the various advertising funds for special circumstances.
Marketing is the lifeblood of both the franchisor and franchisee and requires skill and experience in creating quality approaches. Upside Group Franchise Consulting has been developing and assisting in the execution of franchise marketing systems for over two decades. Our clients benefit from custom marketing plans. Upside Group creates custom plans based on the franchisor’s goals and experience, using data of the current market, Upside’s experience, and our skilled staff.
Speak to a Franchise Professional
Our team will determine if your brand is a viable franchise, what is required to reach your goals and can answer your questions.