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FRANCHISE SALES

Selling franchises is easy…selling franchises properly is an entirely different story.

There are many franchise companies who may not agree with the first part of that statement but it’s true; it’s not overly difficult to just sell franchises. The United States and other countries abroad are filled with individuals who want to be entrepreneurs, and there are a lot of people out there who have the money to purchase a franchise. 

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Our team will determine if your brand is a viable franchise, what is required to reach your goals and can answer your questions.

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So, if you are struggling to sell franchises it is likely a case of poor leads, absence of a quality system, or lack of experience of your development team. Or a combination of all three.

But even more damaging to a franchise system is not the lack of sales but selling franchises improperly. Most franchisors who have issues with their franchisees years after they have completed the sales process, never track the issues back to the steps of the sales process—what expectations were set and what screening processes were utilized.

A good development process includes identifying where to advertise to attract prospects and those who would excel in your system. It is essential to identify key traits and transferable skills necessary when choosing quality franchisee partners. And further, have a development system in place that ensures you represent your culture, franchisee role, expected expenses, key staffing, marketing responsibilities, keys to success, training, and timelines.

Selling franchises is not a one-off transaction; you are selling an ongoing relationship. You don’t just move ahead with an interested party when they are “ready to go.” You must set proper expectations, not just to guarantee legal compliance and completion of the sale, but to set up your franchise partners for long-term success. Think of the development process as the first key step in operations success.

Franchisors are feverishly attempting to find the best franchisees to join their system in the hopes they will excel, be successful and profitable and pay royalties for years to come. Creating a network of successful franchisees who pay a reasonable royalty for the benefits they receive allows franchisors to build a dynamic, valuable annuity. So, it is essential that the start of the process be managed and executed with extreme thoughtfulness, skill and care.

If you want to attract, sell and launch franchisees properly into your franchise system and need guidance, USG can assist you in developing the key steps and procedures and train your staff in executing properly. USG also offers complete sales outsourcing where our experienced staff takes potential prospects from interest, through screening, due diligence, legal documentation release and preparation, finishing in signing documents and collecting franchise fees.

Whether you manage your franchise development in-house or outsource all or parts of the process, it is important to understand the dynamic effect the development process will have on your entire franchise system.

FRANCHISE SALES

Selling Franchises

Selling franchises is easy…selling franchises properly is an entirely different story.

There are many franchise companies who may not agree with the first part of that statement but it’s true; it’s not overly difficult to just sell franchises. The United States and other countries abroad are filled with individuals who want to be entrepreneurs, and there are a lot of people out there who have the money to purchase a franchise. So, if you are struggling to sell franchises it is likely a case of poor leads, absence of a quality system, or lack of experience of your development team. Or a combination of all three.

But even more damaging to a franchise system is not the lack of sales but selling franchises improperly. Most franchisors who have issues with their franchisees years after they have completed the sales process, never track the issues back to the steps of the sales process—what expectations were set and what screening processes were utilized.

A good development process includes identifying where to advertise to attract prospects and those who would excel in your system. It is essential to identify key traits and transferable skills necessary when choosing quality franchisee partners. And further, have a development system in place that ensures you represent your culture, franchisee role, expected expenses, key staffing, marketing responsibilities, keys to success, training, and timelines.

Selling franchises is not a one-off transaction; you are selling an ongoing relationship. You don’t just move ahead with an interested party when they are “ready to go.” You must set proper expectations, not just to guarantee legal compliance and completion of the sale, but to set up your franchise partners for long-term success. Think of the development process as the first key step in operations success.

Franchisors are feverishly attempting to find the best franchisees to join their system in the hopes they will excel, be successful and profitable and pay royalties for years to come. Creating a network of successful franchisees who pay a reasonable royalty for the benefits they receive allows franchisors to build a dynamic, valuable annuity. So, it is essential that the start of the process be managed and executed with extreme thoughtfulness, skill and care.

If you want to attract, sell and launch franchisees properly into your franchise system and need guidance, USG can assist you in developing the key steps and procedures and train your staff in executing properly. USG also offers complete sales outsourcing where our experienced staff takes potential prospects from interest, through screening, due diligence, legal documentation release and preparation, finishing in signing documents and collecting franchise fees.

Whether you manage your franchise development in-house or outsource all or parts of the process, it is important to understand the dynamic effect the development process will have on your entire franchise system.

Speak to a Franchise Professional

Our team will determine if your brand is a viable franchise, what is required to reach your goals and can answer your questions.

Please wait...