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Top Rated Franchise Consulting Company Since 1999

Winner of

3 Coveted
Davey Awards

Promotional Branding

Business
Marketing

Consumer
Packaging

About Davey Awards

Congratulations on being recognized as

Top 10
global influencers

SeoSamba Top 100 Franchise Influencers

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Upside Group has walked in your shoes. With more than 25 years of experience in the franchise industry, we have not only seen it all but have also experienced the exact steps and scenarios you are likely going through now. In the early 2000s, we took over a distressed service brand, revamped its systems, and after increased franchise growth and a large jump in revenue, it was acquired and eventually sold to Home Depot. We also developed our own restaurant brand from scratch, built it up, and eventually the assets were acquired by Kraft Heinz. Our in-house experience managing our own brands, combined with decades of consulting with our clients, puts us in a unique position to help shepherd your franchise to tremendous success. So, whether you are a start-up considering franchising or an established brand needing change to reach your goals, we have the knowledge and expertise to assist you.

Emerging Clients

C2 Tactical

  • Established 2013
  • Began Franchising 2021
  • First Franchise 2023
  • Funds Spent Acquiring New Franchises: $0
C2 Tactical is a high-end gun range offering training and extensive retail products. C2 had the unfortunate timing of navigating the fallout from the 2020 pandemic. The subsequent challenges in the economy followed by aggressive inflation made for a challenging environment for a franchise, costing between $5.5 and $6.5 million to open. With strategic adjustments to the franchise model and the development program, C2 was able to establish their first franchise unit leading to additional growth. Because of the significant franchise investment, C2 is looking for steady, controlled growth with high-end entrepreneurs and sport investor groups.

Recovery Lab

  • Established 2015
  • Began Franchising 2024
  • First Franchises Sold 2025
  • Total Franchises to Date: 8
  • Funds Spent Acquiring New Franchises: $0

Recovery Lab assists every person that walks through our doors to feel better, recover faster, and perform better. Whether it is keeping athletes healthy to perform at their best, assisting those recovering from injuries, or helping anyone who simply wants to feel better and pain-free, we achieve this success through our arsenal of recovery tools and therapies. Launched in 2015 by an athletic enthusiast/athlete, Louie, and team understand the importance of staying healthy and optimizing performance.

SALTVAULT.

  • Established 2020
  • Began Franchising 2023
  • Single Franchise Sale 2024
  • Hired Upside 2025
  • Total Franchises to Date: 18
  • Funds Spent Acquiring New Franchises: $0

SALT is a musically driven infrared, mat Pilates studio where you sweat, strengthen, and seamlessly flow for 50 minutes at a time. Classes are heated with infrared technology set between 90-105 degrees to get your heart pounding and blood pumping.

Testimonials

“Years with the wrong legal team and franchise consultants cost us valuable time and money. Our system was suffering more than we knew. We made the decision to seek out and partner with the best teams in the industry. Since joining forces with Upside Group, we have surpassed our goals and strengthened our franchise infrastructure. I just wish we knew then what we know now; we would have partnered with Upside Group from the beginning.”
Adam Dykstra CEOFranchisor, Rapid Recovery
Upside Group reviewed our business goals and processes, then streamlined strategic operations so that every department and employee started operating as one cohesive unit instead of being limited by a tunnel vision view of their own responsibilities. The collaboration has increased our competitiveness, customer satisfaction and franchise profits and overall company growth. Now I wonder how we ever did things the way we did.
Emerald City SmoothieRich Folk, CEO, Member Manager
After 20 years in business, we made the decision to Franchise. We started to do the research on the companies out there and went to the trade shows. When we met with USG we knew we had the group. Then we started to work with all of the people at Upside and it was further confirmed for us that we made the right choice. Things have flowed seamlessly. We have been incredibly happy with the progress so far and look forward to a successful future.
Shannon Harvey, OwnerPinpoint Leak Detection
Upside Group reviewed our business goals and processes, then streamlined strategic operations so that every department and employee started operating as one cohesive unit instead of being limited by a tunnel vision view of their own responsibilities. The collaboration has increased our competitiveness, customer satisfaction and franchise profits and overall company growth. Now I wonder how we ever did things the way we did.
Al SchrieberEmerald City Smoothie
Just one year after Inspect-It 1st started working with Upside Group, our franchise development company tripled in size. Upside’s franchise strategy consulting lead to an impressive improvement in our operations and the streamlining they recommended in marketing, management, and the legal arenas have been priceless in value.
Thomas A. Santoro, OwnerInspect-It 1st Property Inspection
As a strategic partner of Printfast we appreciate Upside groups commitment to excellence in the design and Marketing materials that you have created. You have made our job easier in creating digital store fronts for your franchise clients. We have seen firsthand how well your marketing has worked with the growth of numerous franchisees.
Tom LafataPresident PDG (Printfast) Solutions
"Navigating the waters of franchising is challenging and fraught with potential pitfalls. Having Upside's experience and guidance has been invaluable to helping us create and launch our franchise successfully and we will continue to lean on their expertise as we grow into a national powerhouse."
Cody Sipe MS, PhD, DipACLMCEO Marbles Brain Body Fitness
“Over the years I have had the pleasure of working with Upside Group on many projects. With each project I come away more impressed with their understanding of franchising, commitment to follow thru with meeting timelines, and the level of service the entire Upside Group team gives to each project.”
Troy Schwehr, National Account ExecutiveF. C. Dadson

Upside Group Franchise Services

Upside Group assists businesses wanting to franchise, emerging brands, and established brands with strategic decisions, competitive analysis, industry review and positioning, and creating the tools and documentation necessary to carry out effective franchise expansion. Upside focuses on developing systems that grow efficiently while managing cash flow and creating a strong foundation capable of supporting strong growth of even the fastest-growing franchise systems.

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Upside Group has been on the cutting-edge of franchise materials, utilizing modern tools and technology to ensure our clients’ franchise documentation is relevant and useful to their franchisees. Upside understands the tremendous benefit of creating proactive franchise support systems that lead to increased royalties, lower support costs, and greater franchise satisfaction.

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Franchise development, often referred to as franchise sales, is more complex than just selling new franchise units. The franchise development process sets the path for the entire franchise relationship. Having a detailed, step-by-step process focused as much on setting expectations with new franchisees as screening prospects to find the most qualified, compatible individuals is paramount to long-term franchise success. Upside Group has developed industry-leading custom franchise development processes for our clients, leading to increased growth while maintaining the lowest cost per sale in the industry. Upside prides itself on franchise sales systems that create a seamless transition from sales to operations, leading to lower costs, higher royalties, and greater overall franchise success and satisfaction.
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The FDD is a required legal component of the franchising process. Upside Group collaborates with our clients to make key strategic decisions and gather the necessary information to provide to the chosen franchise attorney for drafting of the document. Upside works hand in hand with the franchise attorney to ensure the FDD is drafted accurately and concisely to protect our clients and serve as an effective partner during the franchise development process.
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Commonly Asked Questions

Typically, these types of questions are posed by business owners looking to turn their flagship business or concept into a franchise business built on the success of the original unit/concept. There are some key components to franchising a business including the operations manual(s), a franchise disclosure document, and a financial audit of your franchise entity. While those are some standard components, there are exceptions and also grave differences between what are the minimum requirements and what is the best way to franchise. For most businesses to be successful in franchising a custom set of materials including manuals, guides, sales strategies, brochures, presentation materials, legal documentation, and education are needed to grow effectively and efficiently.
The short answer is “yes”. If you want to be successful in franchising it is important to have an experienced franchise attorney to guide you through both the federal and state franchise laws. Some may believe the Franchise Disclosure Document (FDD), is a templated document, although that is not wholly accurate. Yes, the FTC governs franchising and does dictate the required sections of the FDD but based on your specific business the Franchise Disclosure Document will vary greatly. There are a variety of key decisions to be made that affect the information and legal language within the document. Once the strategic decisions are made a skillful franchise attorney will craft legal documentation including a Franchise Disclosure Document, Franchise Agreement, Compliance forms, and other necessary legal franchise documentation.
Unfortunately, the term franchise consultant has become skewed over the years. Originally, the term referred to an experienced franchise businessperson who would guide burgeoning businesses through the franchise process. The term was co-opted by brokers, and salespeople who were selling franchise units to prospective franchisees and those who brokered leads to franchise brands. Traditional franchise consultants work hand in hand with brands to make strategic decisions, educate, create necessary franchise materials, and in the case of Upside Group Franchise Consulting assist in the franchise sales process. While it is not a requirement to hire a franchise consultant to start a new franchise brand, the chances of success when collaborating with an experienced franchise consultant is exponential. A highly skilled franchise consultant will save you money by eliminating waste and money lost on inexperienced decisions; as well as shortening the timeline to success and positive cash flow. Working with an experienced consultant will result in a quicker path to short-term success built on a solid foundation that allows for long-term success without surprises and frustration.
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