Long ago, Upside Group recognized the deficiencies in nearly all local franchisee marketing. Because of limitations in SEO, also known as Search Engine Optimization, and the poor use of social media by franchises, Upside Group began working with innovative technology and marketing companies to harness the power of the web for franchises. Upside Group with its partners have developed technology to not only increase web presence, but also enhance online reputations, and assist local franchises with converting interest into new paying customers.

Franchisors often struggle with division of duties between franchisor and franchisee when executing their local marketing programs. Franchisors are concerned with getting consistent local results and keeping brand consistency in each local market. The general rule of thumb is for the corporate office to direct and manage as much of the marketing program as possible leaving only items having the greatest impact when performed locally to the franchisees. But even if everything is executed perfectly, almost all the follow up on the interest generated falls to the local franchisee. Understanding these challenges, Upside Group and its partners have developed local franchise marketing programs not requiring impactful input from franchisees while still driving industry leading results at the local level. This frees up franchisees to focus on delivering quality service and follow up to consumers while keeping consistent branding across all the franchise units. In addition, the marketing systems creates an enhanced positive online image, warming up consumers to the local franchisees products and services, thus creating a higher closing ratio across the franchise system.

Franchisees are happy when their marketing dollars are being directed in their specific local markets. Franchisors are happy to finally have a solution to drive consistent, enhanced results at lower costs than their current marketing systems. Utilizing Upside Group’s local marketing approach also improves other types of marketing currently being utilized. As the backbone of your marketing system, the results of all your marketing efforts are buoyed. And when consumers find your brand, they will be presented with quality content leading them to choosing your franchisees over their local and franchise competitors.

It is not just about having a local franchisee marketing program; it is about converting interested parties to paying customers. Upside Group Franchise Consulting understands the challenges franchisors face in developing and implementing quality, consistent, and effective local marketing programs. Even when franchisors develop dynamic, thorough, local marketing programs, it does not guarantee a franchisee will follow the program or convert the interest when generated. Upside Group’s marketing approach creates consistency across your franchise system. Upside Group’s program eliminates the variances in local marketing in both execution of the local plan and the follow up with consumers. Franchisors who implement the program see consistent, predictable increases in average unit volume across their franchise units.

Franchisors often struggle with division of duties between franchisor and franchisee when executing their local marketing programs. Franchisors are concerned with getting consistent local results and keeping brand consistency in each local market. The general rule of thumb is for the corporate office to direct and manage as much of the marketing program as possible leaving only items having the greatest impact when performed locally to the franchisees. But even if everything is executed perfectly, almost all the follow up on the interest generated falls to the local franchisee. Understanding these challenges, Upside Group and its partners have developed local franchise marketing programs not requiring impactful input from franchisees while still driving industry leading results at the local level. This frees up franchisees to focus on delivering quality service and follow up to consumers while keeping consistent branding across all the franchise units. In addition, the marketing systems creates an enhanced positive online image, warming up consumers to the local franchisees products and services, thus creating a higher closing ratio across the franchise system.

Franchisees are happy when their marketing dollars are being directed in their specific local markets. Franchisors are happy to finally have a solution to drive consistent, enhanced results at lower costs than their current marketing systems. Utilizing Upside Group’s local marketing approach also improves other types of marketing currently being utilized. As the backbone of your marketing system, the results of all your marketing efforts are buoyed. And when consumers find your brand, they will be presented with quality content leading them to choosing your franchisees over their local and franchise competitors.