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Corporate Bios


Mario J. Altiery, CFE, Founder and President of Upside Group Franchise Consulting, began his career as a franchise business consultant with a large franchise conglomerate in 1995. Working in all aspects of franchising, Mario progressed through the ranks, and in 1997 he was promoted to Vice President. It was as Vice President that Mario pioneered new sales and marketing processes, creating a number of landmark programs including a nationally implemented franchise resale program, institutionalized royalty maximization training seminars and international expansion. Also during this time, Mario authored an industry recognized Head Start program designed to jump start revenue for new business owners. In 2000, Mario founded Upside Group Franchise Consulting, a full service, boutique franchise consultancy with quality franchise consultants. Upside Group provides franchisors with comprehensive solutions including marketing, sales, development, day-to-day operations, strategic planning and crisis control. As a previous owner of multiple franchises and President of a successful franchise system, Mario has helped many franchisors develop their systems in numerous industries. Mario is a published author and has been sought after as a guest speaker for various organizations including the International Franchise Association (IFA) and NOVA University, among others. Recently, Mario served as co-author of the Continued Legal Education (CLE) paper, ‘Use of Consultants and Paralegals in Franchising: Are you Aiding and Abetting the Unauthorized Practice of Law?’ which he presented at the 2011 American Bar Association’s (ABA) Forum on Franchising. Mario’s company, Upside Group, co-founded the acclaimed Franchising for Athletes Seminar Series. In addition, Upside Group and its franchise consultants were recently honored with three Davey Design awards for marketing and advertising through a nation-wide competition of 4,000 entries. Mario has set up franchise systems throughout the United States, Australia, Europe, and the Middle East. Mario often lectures on the art of the sale as well as franchise operations, franchisee relations and strategic planning. Mario is a Member of the IFA and an Associate Member of the ABA. He has been honored as one of “Arizona’s Finest” by the Cystic Fibrosis Foundation and serves as a steering committee member for Lift Up America, an empowerment charity group designed with the goal of stamping out hunger domestically.